Managing Corporate Sites
February 10th, 2009
Smashing Magazine posted some great points about managing corporate websites. This is a must read for anyone who cares about their web appearance.
- Content Management Systems either won’t solve all of your problems or they won’t be pliable enough for you.
- A site is in constant flux, don’t just overhaul periodically.
- People connect with people, not brands or marketing schemes.
- You need a dedicated team, not an IT department.
One particularly bad site comes to mind. The landing page is ©1998, and the whole site looks stagnant to that year. The site title in Google result is their mailing address. Their lecture series links mentions events in the late 90′s and 2000. It’s time for an overhaul. About a decade overdue.