Mars and Warren Buffett’s Berkshire Hathaway are joining forces on a $23 billion bid for Wrigley. Why the sudden candy craving? During an economic recession there are certain sectors that just don’t seem to lose their taste with consumers. Candy may be one, soft drinks another, and perhaps the best of all is fast food. Most folks will not give up their secret joy’s in life, like candy. It is viewed as a cheap reward/escape which they can treat themselves to.
A few years ago you would have to of been crazy to invest in fast food chains. Healthy eating made itself vogue, and burger box’s were losing money hand over fist. When times are tough though, and money, is tight that dollar menu starts to look like a pretty good deal. On the whole it may also be valid that the consumers who spend on fast food simply do not change their purchasing habits with the dips of the larger economy.
What are some other things that appear recession proof?
- Porn
- Gambling
- Alcohol
- Tobacco
- Guns
See: Vice Fund
