Responding Appropriately
April 23rd, 2008
Emergence Marketing posted a thought about how marketing is not a conversation.
I couldn’t disagree more. If you are getting positive feedback, and responding to that feedback appropriately; you have just created a conversation.
Run with what gets you affirmation in volume. It will always be more profitable in the long term. There are to many other choices on the table for a marketing manager to dictate a one way narrative.
Thank you for picking up the conversation. Markets are conversations – there is no question about that. I am just not confident that marketers can successfully engage in those conversations AND achieve their goals – awareness creation, lead generation, sales, etc.
While markets are conversations, most marketing departments will continue to be measured on traditional metrics – and that will drive bad behavior if they try to become conversational in doing that….
My 2c…