I wrote some time ago about utilizing lists of campaign contributors to assist in sales calls and leads. The idea may be useful beyond leads, perhaps in building a distribution list for a publication. The data is readily attainable, and manipulating it has never been easier.
When I wrote it was in reference to my attempting to help a friend gain some relevant leads. Turns out it worked, they closed $7 million dollars in sales within a week and are planning a second round… Having the right information can be remarkably efficient.
