Feb 24

Does Ralph Nader never give up?

Perhaps Ron Paul would have had more of an impact as a surprise candidate that shows up late in the game. Maybe the discontent from all the other candidates would have pushed him higher in rankings. Maybe you didn’t notice but he really garnered a lot of support.

Feb 23

Just to name a few:

I think that people are growing weary of Facebook. It was neat, now its obnoxious. There is one thing that holds so many people back from leaving though, and that is the convenience of keeping up with all of your friends. There must be some other platform for this. If not, it would be a convenient market.

Feb 23

You need to a flashplayer enabled browser to view this YouTube video

And Somtimes More Like This:

You need to a flashplayer enabled browser to view this YouTube video

From our friends at RocketBoom.

Feb 23

minilivestrong.jpg
Think about the two largest booms to hit the bicycle industry over the past century.

  • WWII
  • Lance Armstrong

The first was an international travesty, and the second an international success. I am sure that just about any industry could come together long enough to spin an obscure life story into a winning piece of marketing. Look at what this same concept has done for Subway’s Jared Fogle. The Yellow LiveStrong bracelet turned an idea into a fad, and even made it’s way to the height of US politics during the 2004 elections.

How can your industry make headlines with a positive spin?

Feb 21

A salesman friend of mine needed some help entering a new market which I happened to be familiar with. His business is luxury suites at major sporting events, and the target market is those who can afford the annual dues on such a facility. His focus was going to be generating sales in a particular town which I know well, and I told him I could offer some pointers on who to contact. When he finally contacted me for the information that I had promised I was fairly busy and did a quick Google search for top contributors to a local politician’s campaign.

I did not think much of it at the time, but when he wrote back thanking me I realized that this was a fantastic resource for salesmen. The fact that I could narrow down “top” contributors was especially useful in this particular situation, but there may be hundreds of other useful applications for this kind of information. Political campaigns are notorious for having a wealth of information about their constituents. In fact, you may be surprised how much they know about you.  From for-profit to non-profit this could open many new doors for you.

« Previous Entries Next Entries »