Everyone knows someone who loves crushed ice, the ice that seems to be softer and comes in small pellets. Nobody dislikes crushed ice. You either love it, or it doesn’t bother you.
Neal Stewart makes a good point about Coke’s potential to promote sales by furthering the crushed ice cause. Sonic has built a default brand around “Sonic Ice” after the nugget like ice it serves.
Is there a “crushed ice” in your industry? Do you serve it?
