LivingStrong
February 23rd, 2008
Think about the two largest booms to hit the bicycle industry over the past century.
- WWII
- Lance Armstrong
The first was an international travesty, and the second an international success. I am sure that just about any industry could come together long enough to spin an obscure life story into a winning piece of marketing. Look at what this same concept has done for Subway’s Jared Fogle. The Yellow LiveStrong bracelet turned an idea into a fad, and even made it’s way to the height of US politics during the 2004 elections.
How can your industry make headlines with a positive spin?