The Super Bowl is not just a large day for football, it is also the annual field goal for the marketing industry. This year we begin to see advertisers stretching their dollar by adding internet functionality to their ad campaigns. Companies like Doritos are asking for response from their market, and Godaddy.com is looking for users to log on to their additional online videos.

It is refreshing to see advertisers taking advantage of such a platform in growing way. The days of day after commercial ratings were getting old. Sure, we all love the creativity that goes into Super Bowl advertising, but for the costs involved marketers should be looking for new ways to create ROI.

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