Godaddy Glitch
In consideration of the Interactive Super Bowl commercial from Godaddy.com, it seems that some serious glitches in Godaddy’s marketing should be brought to the fore. Godaddy certainly has blazed their own trail, and have rapidly become the top domain registrar hovering somewhere around 20 millions active domains registered, but their marketing just isn’t quite on target.
Two Super Bowls ago, I was watching the game (or the commercials), with a group of people, when a Godaddy commercial came on. As is their style, the commercial was racy enough to instigate conversation. About 80% of the people in the room were educated at the masters level, and it dawned on me to ask if anyone knew what Godaddy’s business was. Not one person new exactly what the company was in business for, but they were very familiar with the commercials. This is an issue; at least for Godaddy.
To compound this problem, I would argue that Bob Parsons (Godaddy’s founder) plays so much to his own personal desires that he has completely led the company astray in advertising. He is absolutely set on having “Godaddy Girls”; and seems to have some sort of infatuation with Danika Patrick. She really is old news. Furthermore, the grass roots marketing seems to be geared toward fancy motorcycles, race worthy automobiles, football players, and well busted females. Exactly what market is Godaddy trying to capture?
Why not promote: The lists of programs that can be installed on any Godaddy account? The cheap hosting which can be split between multiple domains? The family websites so easy that grandma can create one tonight? Or maybe just sprinkle in the fact that you sell domain names every once in a while.
(This blog is hosted by GoDaddy, Thanks Godaddy)
I will say that Godaddy takes care of its customers. They call about every quarter, just to make sure everything is running smoothly.